Engage & Nurture Customers Throughout Their Journey

Talk to an expert
Engage & Nurture Customers Throughout Their Journey

Optimize marketing strategies and improve the effectiveness of advertising by selecting the right attribution model

icon1
icon2
LTV Framework & Churn Prediction Model

LTV Framework & Churn Prediction Model

The lifetime bust framework helps you calculate the lifetime value of your existing and potential customers using cohort-based segmentation with data science models.

  • Calculate the lifetime value of customers to provide for acquisition and retention costs.

  • Use static & customer engagement variables to develop churn prediction models.

  • Receive regular insights on customers who can attrite & enable proactive measures to stop them.

  • Leverage RFM (Recency, Frequency & Monetary) Framework for LTV calculations.

  • Identify customers likely to attrite using the churn prediction model.

Orchestrate Omnichannel Journeys Through Marketing Automation

Orchestrate Omnichannel Journeys Through Marketing Automation

Orchestrate marketing campaigns across different channels ensuring consistent CX and engagement opportunities.

  • Engage customers using data-driven retargeting, upselling & cross-selling

  • Utilize industry-standard marketing automation for campaigns of any scale.

  • Identify triggers, messaging, and value prop for marketing messages

  • Drive A/B testing at scale across multiple parameters.

  • Discover new customer segments beyond RFM to enhance revenue growth.

Cross-Sell & Upsell Through Product & Service Recommendation

Cross-Sell & Upsell Through Product & Service Recommendation

Increase average order value and customer retention using the following strategies:

  • Build buyer personas

  • Thankyou Page recommendations

  • Email marketing

  • Align customer offerings with customer journey

  • Develop Product page recommendations

  • Retargeting ads

  • Cart page recommendations

  • Leverage data science models for product bundling and price anchoring

Additional Features

Additional

Loyalty & Subscription Models

Additional

Optimize Post Purchase Customer Experience

Our Technology Partners

Adobe
Facebook
Google
Amazon Web Service
segment
confluent
amundsen
Treasure Data
databricks
Customer Data Platforms: Reimagine Customer Experience with First-Party data

Case Studies

Customer Data Platforms: Reimagine Customer Experience with First-Party data

Read More