Leveraging Marketing Attribution to optimize growth and revenue
April 19, 2023 | By Udisha Agrawal
Marketing attribution identifies the touchpoints that play a crucial role in a consumer's journey towards making a purchase. This helps optimize your marketing strategy towards campaigns and channels that are generating the most revenue.
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Elements of Effective Data Governance
April 06, 2023 | By Raghvendra Kushwah
Data governance is a critical aspect of the data management strategy and defines the authority, control and usage of business data. With the current risks around data, data governance assumes strategic importance for modern businesses.
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Understanding Data Migration: On-Premise vs Cloud
March 27, 2023 | By Raghvendra Kushwah
We are seeing a massive shift from on-premise data storage & computing solutions to flexible cloud-based offerings. But what is on-premise and cloud storage and which one is better? We explore the need for data migration and the relevant data migration st
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How Personalized Customer Experiences Drive Conversions
March 22, 2023 | By Anuj Gupta
Learn about the elements of personalisation and how businesses can achieve personalisation & drive conversions for their products.
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Databricks for your business: A Holistic data management approach
January 23, 2023 | By Raghvendra Kushwah
The past few years have seen massive upheaval in the way businesses operate, with data-driven analytics and AI becoming essential components of digital transformation. Databricks' unified data analytics platform has made it possible for different business
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Making Sense of Your Data with a Modern Data Stack Platform
January 16, 2023 | By Anuj Gupta
Data stacks are the engine of the modern business world. These collection of data focused tools and technologies help businesses make sense of all the customer data they have, so that businesses can understand their customers better and gain an edge over
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Data is your Superpower. Unleash it.
January 06, 2023 | By Raghvendra Kushwah
Data can provide business changing insights. But most businesses don't know how to unlock these insights. How can businesses truly unleash the power of data?
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How and Why is ETL making way for ELT?
August 26, 2022 | By Raghvendra Kushwah
Upcoming landscape of data handling will be scalable, versatile, high-performance, and flexible. To usher this change, ETL is evolving into ELT. How and Why?
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Intern Journeys at Eucloid
August 19, 2022
Transitioning from an internship to a full-time job is an exhilarating experience. Read Eucloid's employees' accounts on their transitioning.
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Leveraging Adobe Analytics to enhance Lead Generation Forms
August 08, 2022 | By Anuj Gupta
We optimized lead generation forms for a Fortune 100 client and increased the conversion rate using Adobe Analytics.
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Why Email Marketing Campaigns will always be relevant?
July 27, 2022 | By Anuj Gupta
Email marketing campaigns began in the 1990s and have revolutionized brand promotion. Even after three decades, it is still the most relevant and profitable channel for brand promotion. Why?
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Comparing the major Bigdata Warehouses: How to select the one best suited for your needs?
July 12, 2022 | By Raghvendra Kushwah
Data was initially stored on punched cards. With time, spreadsheets were used for data entry. Today it has developed manifolds into this giant backbone of the entire IT industry.
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Using anonymous first-party data to improve ROAS on marketing campaigns
July 07, 2022 | By Anuj Gupta
To run successful marketing campaigns, identifying and understanding the customers is paramount. Visitors for whom we have PII information such as email IDs or phone numbers can be targeted using various established paid marketing and CRM campaigns.
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Solving the Conversion Puzzle
June 08, 2022 | By Raghvendra Kushwah
With so many new sources of data, where will the actual conversion be measured? Let’s find out.
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How to Use Github As Maven Artifactory
April 26, 2022 | By Raghvendra Kushwah
Managing maven artifactory is vital in most java/scala projects as there are many common dependent jars/components built across organization.
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A²G (Athena- Airflow- GlueCatalog) for eTL
April 22, 2022 | By Raghvendra Kushwah
Why? Airflow is an beautiful orchestrator that can integrate seamlessly with wide variety of connectors in the market, while MWAA (Amazon Managed Workflows for Apache Airflow) makes it easier to setup and operate end-to-end data pipelines in the cloud at
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What They Don’t Tell You About Data Science, Data Analytics & Data Engineering!
March 31, 2022 | By Raghvendra Kushwah
Recently, NASA entered a new era of space exploration with its advanced telescope, called the ‘James Webb Telescope’ situated in one of the preferable Lagrange points close to Earth’s orbit, set to uncover the secret of the cosmos.
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Layman Terms: Quorom vs Ensemble
February 19, 2022 | By Raghvendra Kushwah
Ensemble is an array of nodes (or servers, if you like) that form your Distributed Computer Ecosystem. Quorum is when things get interesting.
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Make data-backed quick decisions for business and revenue growth using the Tableau dashboard.
February 19, 2022 | By Ashish Gupta
The client team had no means to observe multiple divisions and LOBs data in a single dashboard, so multiple LOBs and Division teams were working in silos.
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