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How and Why is ETL making way for ELT?

August 26, 2022


Upcoming landscape of data handling will be scalable, versatile, high-performance, and flexible. To usher this change, ETL is evolving into ELT. How and Why?

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Intern Journeys at Eucloid

August 19, 2022


Transitioning from an internship to a full-time job is an exhilarating experience. Read Eucloid's employees' accounts on their transitioning.

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Leveraging Adobe Analytics to enhance Lead Generation Forms

August 08, 2022


We optimized lead generation forms for a Fortune 100 client and increased the conversion rate using Adobe Analytics.

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Why Email Marketing Campaigns will always be relevant?

July 27, 2022


Email marketing campaigns began in the 1990s and have revolutionized brand promotion. Even after three decades, it is still the most relevant and profitable channel for brand promotion. Why?

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Comparing the major Bigdata Warehouses: How to select the one best suited for your needs?

July 12, 2022


Data was initially stored on punched cards. With time, spreadsheets were used for data entry. Today it has developed manifolds into this giant backbone of the entire IT industry.

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Using anonymous first-party data to improve ROAS on marketing campaigns

July 07, 2022


To run successful marketing campaigns, identifying and understanding the customers is paramount. Visitors for whom we have PII information such as email IDs or phone numbers can be targeted using various established paid marketing and CRM campaigns.

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Solving the Conversion Puzzle

June 08, 2022 | By Raghvendra Kushwah


With so many new sources of data, where will the actual conversion be measured? Let’s find out.

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How to Use Github As Maven Artifactory

April 26, 2022 | By Raghvendra Kushwah


Managing maven artifactory is vital in most java/scala projects as there are many common dependent jars/components built across organization.

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A²G (Athena- Airflow- GlueCatalog) for eTL

April 22, 2022 | By Raghvendra Kushwah


Why? Airflow is an beautiful orchestrator that can integrate seamlessly with wide variety of connectors in the market, while MWAA (Amazon Managed Workflows for Apache Airflow) makes it easier to setup and operate end-to-end data pipelines in the cloud at

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What They Don’t Tell You About Data Science, Data Analytics & Data Engineering!

March 31, 2022


Recently, NASA entered a new era of space exploration with its advanced telescope, called the ‘James Webb Telescope’ situated in one of the preferable Lagrange points close to Earth’s orbit, set to uncover the secret of the cosmos.

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