Customer 360 view for a fashion retailer to increase marketing effectiveness

Customer 360 view for a fashion retailer to increase marketing effectiveness
Challenge

Challenge

  1. Customer Data across multiple systems
  2. Ineffective Marketing
  3. One-size Fits-all CX
Solution

Solution

  1. C360 Profile creation
  2. Personalized CX & Marketing campaigns
  3. Cross-sell & Product Propensity Modelling
  4. Journey Orchestration
Result

Result

  1. Increased Revenue by 15%
  2. ROI: 14X

Web analytics to increase the conversion rate for Fortune 100 High-Tech company

Web analytics to increase the conversion rate for Fortune 100 High-Tech company
Challenge

Challenge

  1. High rates of dropout at the upper funnel itself
  2. Non-availability of key KPIs in decision making
  3. Poor rate of conversion
Solution

Solution

  1. Setting up of centralized analytics reporting centre
  2. Developed a reporting calendar in consultation with different stakeholdes
  3. Implementation of Adobe Analytics and Tableau dashboards
Result

Result

  1. Increased conversion by 35 % for selected LoBs
  2. 50% reduction in operation cost of reporting

Data migration and data pipeline setup for one of the largest payment processer

Data migration and data pipeline setup for one of the largest payment processer
Challenge

Challenge

  1. Time taken to create unified reports (covering all payment gateways) was too long, two to three weeks.
  2. Existing data infrastructure wasn’t able to handle large volume of transactions.
Solution

Solution

  1. Aggregating and standardising transactional data reports from multiple sources.
  2. Set up data pipelines to migrate data from existing infrastructure to new infrastructure.
  3. Set up data extraction rules to create unified source of truth.
Result

Result

  1. Client was able to see unified reports within 2-3 days which was earlier available in two to three weeks.
  2. Client was able to track revenue leakage and take appropriate corrective actions.