Challenge

1. Customer Data across multiple systems
2. Ineffective Marketing
3. One-size Fits-all CX

Solution

1. C360 Profile creation
2. Personalized CX & Marketing campaigns
3. Cross-sell & Product Propensity Modelling
4. Journey Orchestration

Result

1. Increased Revenue by 15%
2. ROI: 14X

Challenge

1. High rates of dropout at the upper funnel itself
2. Non-availability of key KPIs in decision making
3. Poor rate of conversion

Solution

1. Setting up of centralized analytics reporting centre
2. Developed a reporting calendar in consultation with different stakeholdes
3. Implementation of Adobe Analytics and Tableau dashboards

Result

1. Increased conversion by 35 % for selected LoBs
2. 50% reduction in operation cost of reporting

Challenge

1. Time taken to create unified reports (covering all payment gateways) was too long, two to three weeks.
2. Existing data infrastructure wasn’t able to handle large volume of transactions.

Solution

1. Aggregating and standardising transactional data reports from multiple sources.
2. Set up data pipelines to migrate data from existing infrastructure to new infrastructure.
3. Set up data extraction rules to create unified source of truth.

Result

1. Client was able to see unified reports within 2-3 days which was earlier available in two to three weeks.
2. Client was able to track revenue leakage and take appropriate corrective actions.