Customer 360 view for a fashion retailer to increase marketing effectiveness
- Customer Data across multiple systems
- Ineffective Marketing
- One-size Fits-all CX
- C360 Profile creation
- Personalized CX & Marketing campaigns
- Cross-sell & Product Propensity Modelling
- Journey Orchestration
- Increased Revenue by 15%
- ROI: 14X
Web analytics to increase the conversion rate for Fortune 100 High-Tech company
- High rates of dropout at the upper funnel itself
- Non-availability of key KPIs in decision making
- Poor rate of conversion
- Setting up of centralized analytics reporting centre
- Developed a reporting calendar in consultation with different stakeholdes
- Implementation of Adobe Analytics and Tableau dashboards
- Increased conversion by 35 % for selected LoBs
- 50% reduction in operation cost of reporting
Data migration and data pipeline setup for one of the largest payment processer
- Time taken to create unified reports (covering all payment gateways) was too long, two to three weeks.
- Existing data infrastructure wasn’t able to handle large volume of transactions.
- Aggregating and standardising transactional data reports from multiple sources.
- Set up data pipelines to migrate data from existing infrastructure to new infrastructure.
- Set up data extraction rules to create unified source of truth.
- Client was able to see unified reports within 2-3 days which was earlier available in two to three weeks.
- Client was able to track revenue leakage and take appropriate corrective actions.