Increase your customer base through effective cross-channel marketing strategies. Leverage data-science models to target prospective customers and maximize return on your campaigns.
Performance Marketing on Search & Social
Measure and optimize campaigns for performance on various platforms like Google, Facebook, Snapchat & TikTok via following effective strategies:
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Audience Targeting
Broaden your users reach across the web based on their preferences and purchase patterns such as demographic, affinity, in-market, remarketing, lookalike
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Product Listings
Automate and optimize data feed updates, Create Ad groups to target specific products
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Campaign Management
Thematic search campaigns, Retargeting strategy and implementation, Ad extensions management
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Keyword Analysis
Perform a thorough keyword analysis, discover longtails keywords, click potential, analyze & filter by searcher intent
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Bid Optimization
Align bidding strategy with KPIs, Improve Quality score on Google
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Landing Page Optimization
A/B testing & Audience Signals to optimize targeting
Enhance Organic Reach Using SEO
Increase your online visibility by enhancing local search results and optimizing user experience through these data-driven approaches:
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Keyword Analysis
Perform a thorough keyword analysis, discover longtails keywords, click potential, analyze & filter by searcher intent
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Off-Page SEO
Website promotion, social media marketing, brand mentions, and customer reviews
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On-site SEO
Content optimization, Internal and external linking & Page-loading speed
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Technical SEO
Optimize robots.txt, XML sitemap optimization & Mobile latency
Improve Effectiveness Through Attribution Modelings
Optimize marketing strategies and improve the effectiveness of advertising by selecting the right attribution model
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Rule-based models: Rule-based credit distribution for clicks and impressions
- First touch
- Last touch
- Time decay
- Linear
- Position based
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Data-driven
Trained from your own data, uses machine learning technology to re-attribute conversions on impressions and clicks the one which likely drove the conversion.
Develop Look-Alike & Other Data Science Models
Optimize campaigns by aggregating user behavior and preferences by leveraging first and third-party datasets using the following data science models:
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Propensity models
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Subscription models
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Product bundling
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Churn prediction
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Loyalty programs
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Cross-sell and up-sell via product and services recommendation
Additional Features
Design and Implement Customer Referral Program
Increase Reach By Leveraging First & Third-Party Datasets
Maximize Return On Ad Spend