Measure what moves revenue.
Most marketing teams track spend. The best ones understand attribution. Eucloid brings the frameworks, models, and instrumentation to tell you which channels drive growth — and precisely what each dollar returns.
Aligning marketing to every stage of the journey
Each stage demands a different channel mix, measurement lens, and optimisation lever. We design measurement strategies that span them all.
Awareness
Reach & Exposure
- Impressions & reach
- CPM, CTR
- New user acquisition
Consideration
Engagement & Intent
- Time spent, sessions
- Bounce rate
- Pages per session
Conversion
Revenue & ROI
- ROAS, CVR
- Cart abandonment
- Revenue per order
Retention
LTV & Advocacy
- Repeat rate, LTV
- Churn score
- Referral rate
Six frameworks. One decision: which channels earn their spend.
No single model answers every question. We implement the right framework — or combination — for your business stage and measurement maturity.
The frameworks work together — not in isolation.
How the layers interact
Each layer informs and calibrates the others. Attribution provides granular journey data; MMM adds offline and seasonal context; incrementality tests validate causal claims.
Attribution Models
Attribution models provide granular, user-level signals for day-to-day channel optimisation
Incrementality Tests
Incrementality tests validate causal claims and calibrate the broader measurement model
Marketing Mix Modeling (MMM)
MMM synthesises all signals — including offline and macro effects — into a quarterly budget view
Our unified measurement approach combines MTA, MMM, and incrementality testing into a calibrated system that drives both daily decisions and quarterly strategy.
Our unified measurement approach combines MTA, MMM, and incrementality testing into a calibrated system that drives both daily decisions and quarterly strategy.
Three things digital marketing must get right.
Measurement alone isn't enough. Effective marketing requires the underlying infrastructure across targeting, personalisation, and continuous optimisation.
Addressability & Targeting
Reach the right audiences across paid and social channels using first-party data and ML-driven segments.
- First-party audience building and enrichment
- Propensity and look-alike modelling
- Marketplace and paid channel strategy
Decisioning & Personalisation
Deliver the right message at the right moment — across web, app, CRM, and paid channels.
- Customer segmentation for campaign activation
- Trigger-based and always-on CRM journeys
- Onsite and landing page personalisation
Measurement & Optimisation
Close the loop between spend and outcomes with real-time dashboards and attribution-backed decisions.
- Campaign funnel performance reporting
- Cross-channel attribution modelling
- A/B and multivariate experimentation
Segmentation that powers every downstream campaign.
Effective attribution depends on knowing who your customers are. We build Customer 360 profiles and ML-driven segmentation that activate across CRM, paid, and onsite channels.
From Profiles to Personalization
We build Customer 360 profiles and ML-driven segmentation across four dimensions — transactional behaviour, digital engagement, firmographic attributes, and data science models including LTV scoring and churn prediction. These segments activate directly into CRM, paid media, and onsite personalisation.
Purchase history, order value, recency, and repeat behaviour.
Clickstream patterns, campaign response, and channel engagement.
Industry, company size, revenue, and seniority — for B2B activation.
LTV tiers, churn scores, product affinity, and look-alike audiences.
Attribution in practice.
Outcomes from anonymised engagements with Fortune-100 retailers and B2B technology firms.
Rebuilt attribution model closes a significant revenue gap from underperforming paid channels
Paid channel conversion was significantly below organic, with spend spread inefficiently across channels. We built a custom multi-touch attribution model using C-360 profiles, integrated third-party data, and rebalanced spend toward lower-funnel channels — delivering measurable lift within the first quarter.
Retargeting and creative optimisation delivers meaningful ROAS improvement
A one-size-fits-all campaign approach was serving identical creatives and CTAs to all audience segments. We built ML-driven retargeting segments by purchase intent, ran propensity analysis to match products to audiences, and mapped top-performing creatives to audience buckets
High-value action identification and landing page personalisation drives measurable conversion uplift
Low engagement with digital properties was masking significant revenue opportunity. We used site analytics to identify high-value actions, ran A/B tests on CTAs and site flows, and personalised landing experiences by segment — combining drop-off analysis with heatmap data to reduce checkout friction.
Ready to make attribution a competitive advantage?
We work with marketing and analytics teams to design, implement, and operationalise measurement frameworks that hold up to scrutiny — and drive decisions with confidence.